Air Wick: Reseeding our Connection to Nature
Melissa Mazenett, Sara Knee, Micha Lustan
A problem-solving environmental campaign saw air care brand Air Wick break away from its indoor focus to grow sales and boost differentiation in what had become a cluttered category in North America.
Campaign details
Brand: Air Wick Brand owner: Reckitt Entrant company: HavasIdea creation: Havas New York Market: United States Sector: Sundries Media channels:Social media, Word of mouth, Influencers, KOLs, Websites & microsites, Packaging & design, Online...
