Air Transat: Vacation intervention

Canadian airline Air Transmat ran a multi-channel campaign encouraging customers to use their vacation days to grow sales, awareness and increase differentiation.

Campaign details

Brand: Air TransatBrand owner: Transat A.T.Entrant company: Sid Lee Media, MontréalMarket: CanadaSector: AirlinesMedia channels:Competitions & contests, Integrated, Newspapers, Online display, Online video, Other & ambient media, Outdoor,...