Air New Zealand – Grabbing Airline Innovation
Category:Agency:Advertiser:Title: | Paradigm Shift Colenso.99 Air New Zealand Ltd Grabbing Airline Innovation |
SUMMARY
By June 2006, Air New Zealand had developed a strong culture of innovation. This now needed to be translated into a new way of marketing to the New Zealand domestic traveller.
A significant issue was that this market perceived that travelling within New Zealand was prohibitively expensive.
Colenso.99's challenge – to come up with a way to completely shift these perceptions, in keeping with the new drive for innovation, at the same time driving...