Air New Zealand - Yasawa Island – Win a taste of heaven

Air New Zealand had established a new business imperative of driving sales online to maximise profit.

Yasawa Island Win a taste of heaven

Agency: AIM Proximity Advertiser: Air New Zealand   Awards: Consumer Services   (Silver)

Marketing Challenge

The challenge was to demonstrate the exceptional value of Air New Zealand's 'Special Offers' to prospects that had no pre-existing relationship with the airline. AIM Proximity therefore had to communicate the key benefits of signing up to the database.

The campaign approach also had to overcome the following environmental marketing challenges:

  1. Heavy use of email communication (and advertising) by travel agencies and travel websites...

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