Air New Zealand - Retail relaunch

Having relaunched the Air New Zealand brand with “Being There Is Everything” and introduced the Express Class service, the remaining challenge was to reinvigorate Air New Zealand’s retail communications.

Retail Relaunch

Agency: Colenso BBDO    Advertiser: Air New Zealand  Awards: Retail/Etail (Bronze)

Marketing Challenge

Air New Zealand's new Express Class service had been successfully introduced, and a new communications idea 'Being There Is Everything'- had been launched. This concept had been bought to life via brand advertising which also conveyed product messages such as schedule and frequency.

But one layer remained - retail communications. While the recent Air New Zealand retail advertisements carried a 'Be There' headline, they were no different from the old...

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