Retail Relaunch
Agency: Colenso BBDO Advertiser: Air New Zealand Awards: Retail/Etail (Bronze)
Marketing Challenge
Air New Zealand's new Express Class service had been successfully introduced, and a new communications idea 'Being There...
Air New Zealand - Retail relaunch
Having relaunched the Air New Zealand brand with “Being There Is Everything” and introduced the Express Class service, the remaining challenge was to reinvigorate Air New Zealand’s retail communications.
