Air Arabia: Organic YouTube growth during the pandemic

Air Arabia, a low-cost carrier, launched a multinational campaign to sustain and grow its YouTube platform during the COVID-19 pandemic.

Campaign details

Brand: Air ArabiaBrand owner: Air Arabia Lead agency: Air ArabiaCountry: Europe (general region) Middle East and North Africa (general region)Industries: AirlinesMedia channels: Online video, Search marketingBudget: 0k

Executive summary

This case...