Air Arabia: Organic YouTube growth during the pandemic

Bharti Talukdar

Air Arabia, a low-cost carrier, launched a multinational campaign to sustain and grow its YouTube platform during the COVID-19 pandemic.

Campaign details

Brand: Air ArabiaBrand owner: Air Arabia Lead agency: Air ArabiaCountry: Europe (general region) Middle East and North Africa (general region)Industries: AirlinesMedia channels: Online video, Search marketingBudget: 0k

Executive summary

This case study focuses on how Air Arabia sustained and grew a social media platform, like YouTube, during the pandemic.

The main challenges faced during the pandemic were:

  1. (1) not many of Air Arabia destinations were being operated as travel was affected and borders were closed
  2. (2) there were no promotions or offers to advertise. Hence...

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