AI-powered qualitative: Do humans feel more comfortable confiding in chatbots than other humans? Exploring sexual attitudes through conversational AI

Tracey Rankin and Garreth Chandler

This paper explores the use of Conversational Artificial Intelligence (CAI) to engage with humans on sensitive subject matter, particularly sexual attitudes.

Introduction

In this paper, we explore the use of Conversational Artificial Intelligence(CAI) to engage with humans on sensitive subject matter. The topic we selected to assess its performance was sexual attitudes. We engaged with a sample of n=926 Australians, recruited from an online research panel using CAI, to assess if people would reveal their inner thoughts, sensitive beliefs and explicit practices. Our hypothesis was that the anonymity of an AI chat and the non-judgemental format would elicit feedback that would otherwise be very difficult to obtain. The findings validated this hypothesis: we obtained highly detailed, explicit and revealing...

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