Campaign details
Brand: aha (insurance) Brand owner: aha (insurance) Entrant company: Milestone Integrated MarketingIdea creation: Milestone Integrated Marketing Cambridge Market: Canada Sector: Insurance Media channels: Mobile & apps, Social media, Online video, Search marketingBudget: 500k - 1 million
Executive summary
Canadians don’t trust insurance companies and feel they have little choice in an expensive yet necessary evil. To relaunch aha insurance, we created a brand promise to live and breathe in every aspect of their business. aha committed to absolutely no B.S and delivered...