Agent based models

Bruce Grey Tedesco

Tipping points occur at that moment when news of a brand begins to spread in an infectious manner throughout the marketplace.

Agent based models

Identifying tipping points and tracing buzz in consumer sections

Bruce Grey Tedesco Tedesco Analytics, Inc

From at least 30 BC and the appearance of Ovid's Metamorphoses, we have been fascinated by transformations. And, as Ovid has shown, transformations are wonderful devices to present a point of view. Now we turn to transformations of marketing strategy, and we will see transformations in methods, consumer segments, communication, and analysis.

ANALYTIC TRANSFORMATIONS

With transformations as our guide, understanding will emerge in what otherwise might have been be an entanglement of concepts. Primary to this discussion is the method used...

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