Agency-Client Chemistry: Demographic and Psychographic Influences
Tanya M. Pinto, Geoffrey N Soutar and M T Ewing
During the 1990s there was a significant decline in the length of agency-client partnerships. Effective communication and interpersonal rapport are crucial in the maintenance of successful buyer-seller relationships and this study examines whether these factors influenced the decline.
Agencyclient
chemistry: demographic and psychographic influences
Michael T. Ewing,
Curtin University of Technology, Australia
Tanya M. Pinto,
The Richards Group, Dallas
Geoffrey N. Soutar,
University of Western Australia
INTRODUCTION
One
of the major challenges...
