After The Dotcom Goldrush
Steve ReimanHPI
Who can't relate to the following verbatim responses from consumers in our studies about e-commerce?
- 'I tried to call their customer response hotline for web sales after I wanted to change...
After the dotcom goldrush
Steve Reiman discusses the future of on-line marketing in the aftermath of the dotcom boom. He believes that as high technology develops, more human interaction and support will be expected.
