After the dotcom goldrush

Steve Reiman discusses the future of on-line marketing in the aftermath of the dotcom boom. He believes that as high technology develops, more human interaction and support will be expected.

After The Dotcom Goldrush

Steve ReimanHPI

Who can't relate to the following verbatim responses from consumers in our studies about e-commerce?

'I tried to call their customer response hotline for web sales after I wanted to change...