African American History Comes Alive Through Multicultural Marketing

Gwendolyn M. Kelly

Describes the successful multicultural marketing campaign by American Family Insurance, the Pullman Porter Campaign, to reach African American consumers.

African American History Comes Alive Through Multicultural Marketing

American Family's successful Pullman Porter Campaign exemplifies how Multicultural Marketing can extend your marketing efforts

Gwendolyn M. Kelly American Family Insurance

When you have the good fortune to be part of a groundbreaking multicultural marketing project, like we did with our American Family Insurance Pullman Porter Initiative, it can be an ingenious opportunity for honoring an important market segment you serve. Multicultural marketing is an integral element of our major marketing efforts because it supports the corporate brand by extending it to rapidly...

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