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Aflac: The journey of my special Aflac duck

Aflac, an insurance company, expanded the role of its icon, the Aflac Duck, into a philanthropic force to support children with cancer in the USA.
  • 1 - Influential Idea
  • 2 - Behaviour Breakthrough
  • 4 - Brand Builder
  • Insurance
  • United States

Campaign details

Brand: AflacAgency: SproutelCountry: United States

 

Campaign video

Read the full case study here...
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