Affluent Americans remain skeptical about country’s trajectory

Maya Yegorova

Affluent consumers in the US spend twice as much as their non-affluent peers and will be critical to the economic recovery, but also report feeling uncertain about the country’s overall direction.

Affluent Americans are expected to lead the country’s economic recovery in 2023, and to boost the prospects of categories ranging from travel to groceries, according to data from research firm Ipsos.

In general, affluent consumers, defined by Ipsos as living in households that have an annual income of $125,000 or more, are feeling optimistic about their own situation and prospects. This optimism persists despite ongoing issues like the COVID-19 pandemic, inflation and war. Indeed, a 54% majority agreed that 2022 was a good year for them.

“Despite those losses that we saw on Wall Street in 2022, about a third...

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