Tooheys Extra Dry ‘Quest’ - beer advertising that broke the mould; sales that broke records

Jeremy Nicholas

The 'Quest' or 'Tongue' ad, as it came to be known, was a powerful creative answer to one of alcohol's toughest challenges; to grow beer sales in a volume challenged market with a 'middling' brand.

Tooheys Extra Dry 'Quest' – beer advertising that broke the mould. Sales that broke records

EXECUTIVE SUMMARY

Love it or hate it, you didn't miss it.

'Quest' or 'Tongue' as it came to be known, was probably the most talked about ad of 2004.

And our...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today