The Australian Government: From deflection to action – the campaign that rallied millions of Australians to help stop violence against women at the start.

The Australian Government's Department of Social Services discouraged violence against women by launching TV and poster ads that highlighted Australians' unconscious taught bias.

Executive Summary

It's not often that an advertising campaign gets adult Australians to take action – without tangible incentive, and in the face of an uncomfortable truth: that the excuses we make for disrespect, allow violence against women to grow.

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