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How hiding a restaurant proved that Yellow Pages worked better than ever - the Hidden Plaza Restaurant
Yellow Pages faced the challenge of changing the perceptions of Australian business people, who saw the brand as an outdated print director.
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By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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