| Agency: J. Walter Thompson |
Aero
Advertiser: Nestl Canada Awards: Packaged Goods Food - Silver
EXECUTIVE SUMMARY
Results Period for the Case: May 02 to June 03.
Base Period Used for Comparison: Year-ago, and historical trends where...
Aero
In Canada, awareness of Nestlé’s Aero chocolate brand fell from 18% to 15% between 1999 and 2001. Its one point of difference was the bubbles it contained.
