Aero

In Canada, awareness of Nestlé’s Aero chocolate brand fell from 18% to 15% between 1999 and 2001. Its one point of difference was the bubbles it contained.
Agency: J. Walter Thompson

Aero

Advertiser: Nestl Canada Awards: Packaged Goods Food - Silver

EXECUTIVE SUMMARY

Results Period for the Case: May 02 to June 03.

Base Period Used for Comparison: Year-ago, and historical trends where...