Advocacy can rebuild banks’ brand reputations

In the post-credit-crisis world, consumers are wary of bank brands’ claims, and trust the recommendations of peers far more than corporate messages.

Advocacy is key to rebuilding banks' brand reputations

Brandon Murphy

Think back before the sub-prime mortgage crisis that sent retail banking into a tailspin. Hindsight is 20/20, right? But, looking back at the lending practices of many banks and other...

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