Advertising Standardisation in India: US Multinational Experience
Aruna ChandraIndiana State University David A. GriffithUniversity of Hawaii andJohn K. Ryans, JrKent State University
In 1923, Goodyear's David Brown (Brown, 1923) advocated...
Aruna ChandraIndiana State University David A. GriffithUniversity of Hawaii andJohn K. Ryans, JrKent State University
In 1923, Goodyear's David Brown (Brown, 1923) advocated...