Advertising Research and Communication ( the Game is up - it's Time to play Better)

Explores the difficulties of qualitative advertising research in the context of the sometimes-problematic relationships between client, planner and researcher.

Advertising Research and Communication 

(The Game is Up it's Time to Play Better)

Kevin McLean andAndy Truslove Wardle McLean

Background

There has been a lot of debate recently about advertising research. There are two broad issues we intend...