Advertising Research and Communication ( the Game is up - it's Time to play Better)

Andy Truslove and Kevin McLean

Explores the difficulties of qualitative advertising research in the context of the sometimes-problematic relationships between client, planner and researcher.

Qualitative theories & methods
Research industry issues
Talent, skills, HR
Communications development research

Advertising Research and Communication

(The Game is Up it's Time to Play Better)

Kevin McLean andAndy Truslove Wardle McLean

Background

There has been a lot of debate recently about advertising research. There are two broad issues we intend...

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