Advertising integration study

Taylor Schreiner

The emergence of search marketing in recent years has not only yielded another channel for online advertising, but also another means of measuring users’ engagement with a brand.

Advertising Integration Study

Taylor SchreinerYahoo! Inc., United States

INTRODUCTION

It is not a contentious proposition to claim that advertising, marketing and media coverage promote search activity. Had a young female singer never been shown on MTV or...

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