Advertising During a Recession

Firms that maintain or increase their advertising during a recession are able to gain market share at a significantly faster rate than when the market is expanding.

Advertising during a Recession

Alex Biel and  Stephen King

DEFINING RECESSION

Bernard Baruch said that its a recession when your neighbour is out of work (adding that when youre out of work its a depression!).

Although the recessions that make the headlines...