Advertising and sustainability: a new paradigm

Mike Longhurst

Mike Longhurst believes that a new paradigm exists which now governs people's expectations of brands and the advertising that supports it.

Cause-related marketing
Corporate social responsibility
Advertising regulation
Strategy

Advertising And Sustainability: A New Paradigm

Mike LonghurstMcCann-Erickson

A recently emerging issue facing companies is sustainability; that is, the economic, social and environmental well-being of the planet. This article takes a look at how...

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