Advertising and alchohol consumption in the UK

The human and economic cost of alcohol misuse in the UK is high. Alcohol advertising has been criticised because of its presumed impact on alcohol consumption.

Advertising and alcohol consumption in the UK

Jane Dorsett Abbott Mead Vickers BBDO LtdSally Dickerson ROI

INTRODUCTION

Alcohol advertising in the UK is controlled by a series of self-regulatedcodes of practice. There has been a ...