Advertisers & agencies as partners

Melvin Prince and Mark Davies

This article reproduces an excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners, an in-depth secondary analysis of a substantial ANA survey among advertisers into relationships with agencies.

Agency remuneration
Auditing & evaluating agencies
Developing client-agency relationships
Global, multinational advertising
United States

Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners

Melvin Prince and Mark Davies

Inside Advertiser and Agency Relationshipsis an in-depth secondary analysis of ANA survey data...

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