Advertisers & agencies as partners

This article reproduces an excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners, an in-depth secondary analysis of a substantial ANA survey among advertisers into relationships with agencies.

Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners

Melvin Prince and Mark Davies

Inside Advertiser and Agency Relationshipsis an in-depth secondary analysis of ANA survey data...