Advertisers & agencies as partners
Melvin Prince and Mark Davies
This article reproduces an excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners, an in-depth secondary analysis of a substantial ANA survey among advertisers into relationships with agencies.
Advertisers & agencies as partners: Excerpt from Inside Advertiser and Agency Relationships: A Hands-On Guide for Practitioners
Melvin Prince and Mark Davies
Inside Advertiser and Agency Relationshipsis an in-depth secondary analysis of ANA survey data...
