Advertiser/Agency marriages

The author notes a decline in agency reviews, and discusses the question of why clients change agencies, what they are looking for, and when to use a search consultant.

Advertiser/Agency Marriages

A look at the state of the relationship

Cleve Langton DDB Worldwide

A number of parallels have been made between marriage and the advertiser/agency relationship. Many of the parallels seem to be intriguingly valid.

Most advertiser/agency...