Advanced techniques in panel and server data integration

Richard W. Goosey

The purpose of this paper is to define the principles, research methods, and techniques used in the integration of panel centric and server centric audience measurement data.

Advanced techniques in panel and server data integration

Richard W. GooseyNielsen//NetRatings EMEA, United Kingdom

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The advertising campaign of tomorrow will be an integrated multi-media campaign where ROI delivered by a well-designed online component...

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