Adstats: WARC International Ad Forecast

This article presents WARC’s latest international ad forecast, which forecasts that total adspend will rise 3.3% this year to $420.3bn, based on 12 key markets.

Total adspend, based on twelve key markets, which between them account for approximately three-quarters of global adspend, is expected to rise 3.3% this year to US$420.3bn, according to WARC's latest International Ad Forecast. TV will be the largest

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