Adspend prospects in Europe, the US and Japan: findings for WARC's European Advertising & Media Forecast
Laura James
Several key European markets are predicted to weather the advertising recession better than the US or Japan, according to the latest European Advertising & Media Forecast, published by WARC.
But, repeating the historical pattern of UK media recessions, performance will vary by media, with newspapers and magazines bearing the brunt of spending cuts and television experiencing smaller declines in most markets. The internet and outdoor (except in Japan) are...