Adspend prospects in Europe, the US and Japan: findings for WARC's European Advertising & Media Forecast
Laura James
Several key European markets are predicted to weather the advertising recession better than the US or Japan, according...
Adspend prospects in Europe, the US and Japan: findings from WARC's European Advertising & Media Forecast
As most of the world's major economies slip into, or teeter on the brink of, recession, the latest European Advertising and Media Forecast from WARC paints a bleak picture for adspend in 2009, with zero growth forecast for 2009, following negligible growth in 2008 at current prices.
