Ads that click: from pre-testing to e-testing

Indivar Kushari

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response.

Ads That Click: From Pre-Testing To E-Testing

Indivar Kushari Ipsos-ASI Ltd.
 
The Growth of Online Pre-testing

The main reasons for the growth of online pre-testing in North America can be summarized as follows:

  1. Growth of the Internet, resulting...
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