Adnams: a values-driven business

Jonathan Adnams

In this article, the executive chairman of Adnams (a UK brewery) describes his company's strategy relating to CSR (corporate social responsibility).

Adnams: a values-driven business

Jonathan Adnams

Over the past 20 years, where other businesses have followed, we at Adnams have led the way in adopting a socially and environmentally conscious approach to business. We are a values-driven business and measure all that we do against a stated set of values, believing this leads to a better-motivated workforce, better relationships with customers, suppliers and our local community, as well as creating a brand that has greater resonance with our consumers.

We stand out from other businesses because, from the outset, responsible corporate management has been genuinely embedded throughout our organisation. Many...

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