Winning in the era of brand experience: Admap summary deck

A summary of new thinking and best practice on winning in the era of brand experience from Admap.
  • The importance of brand experience is nothing new, but it’s important to obey the fundamental rules of how we forge associative mental networks that build brand imprints and preferences.
  • Share of experience is difficult to measure but some research suggests share of experience is as important as share of voice in building and sustaining brands.
  • In some sectors, digital experience is now a faster and more efficient route to growth than building and sustaining brand reputation.
  • Data and tech can of course enhance and tailor brand experience, but experience is fundamentally about people and culture, and not...

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