Why you should design a personal mobility solution, not a car

This article examines the burgeoning demand for personalised automotive driving experiences which requires manfacturers to embrace Big Data to identify individual customers and their driving preferences.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

A car no longer stands for what it used to. Rising to prominence as a label of personality and ownership, the automobile now finds itself to be an access point among many others – a means to an end. That end is a connected, obstacle-free journe

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