Why is Breaking Up So Very Hard To Do?
Brinsley Dresden, Lewis Silkin, points out the dangers of failing to sign a client-agency contract
When Burt Bacharach asked why breaking up is so very hard to do, he was not thinking of advertisers and advertising agencies. But he could have been.
Everyone knows that economic hardships put a strain on domestic relationships. But professional relationships also suffer. As the economy continues to flirt with recession, we are seeing more and more divorces between advertisers and their agencies.
The process of parting company is rarely amicable, but a clear distinction...