Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
The intersection of digital and wellness continued to be a hot area of brand innovations in 2019. Some D2C wellness brands have capitalized on the growing momentum and expanded beyond social media, mobile-native services for managing mental health continue to grow, and the emerging concept of connected fitness – championed by the likes of Peloton – seeks to redefine the future of exercising. The consumerization of wellness, which has happened because of both easy access to...