Wellbeing: a new religion?

Based on UK and European research conducted by Synovate in 2004, Clare Langham and Lucy Blakemore argue that wellbeing - a combination of physical, emotional and spiritual fulfilment - is more relevant to the modern consumer than religion, which it replaces, and that modern marketing is fuelling this trend (if, indeed, it didn't create it).

Wellbeing: A New Religion?

Claire Langham and Lucy BlakemoreSynovate

Once, Religion formed the cornerstone of society. It gave us values to live by, a crutch to lean on, rituals to follow, mentors to guide us and communities to bond with. Today, our quest...

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