Video-neutral planning: How to inspire excellent media strategies

Explores Video Neutral Planning (VNP) and covers the process by which any media planner or manager can create an improved schedule across video formats to a set budget.

Smarter video planning

This article is part of a series of articles on smarter video planning. Read more.

Media planning can be endlessly fascinating. What is the best way to split a media budget between channels to achieve your objectives? What audiences are more effective to target? What months, weeks or even hours should the brand be active in? And then, throughout the campaign, how do we understand whether what we planned has been effective, and could it be optimised better?

This article explores Video Neutral Planning (VNP) and covers the process by which anymedia planner...

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