Tried and texted approach to getting consumers talking
Marie Lena Tupot and Tim Stock
During a recession it becomes even more essential to understand the consumer and stay engaged. Good research requires forming a relationship with people to coax information out of them.
Tried and texted approach to getting consumers talking
Marie Lena Tupotand Tim Stock
It seems we are truly in the midst of a recession. But what does that mean, exactly? What does it mean to consumer research? It means panic to the energy company trying...
