Translating “personalisation” into an out-of-home environment

Details how out of home advertisers can implement personalisation by showing how technology can help strengthen personalisation through this channel.


This article is part of a series of articles on personalisation. Read more.

For today’s marketers, personalisation is the buzzword that just won’t quit. Little wonder; with major industries from banking to retail in flux, and increasing pressure on brands to deliver seamless customer experiences, it’s tempting to view personalisation as a silver bullet. After all, the closer you can get to the consumer amidst the clutter, the easier it becomes to keep your brand front of mind, boosting brand consideration and that all important bottom line – right?

Unfortunately, to date personalisation has been both rudimentary...

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