Top 10 drivers of advertising profitability

This article sets out the top 10 drivers of advertising profitability, based on in-market experience and data modelling.

Top 10 drivers of advertising profitability

Paul DysonData2Decisions

This update to the 2006 report 'Advertising's Greatest Hits', shows that growth in digital advertising has made the science of budget allocation across channels and territories even more...

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