Partnering for growth
This article is part of a series of articles on partnering for growth. Read more.
Action points
- Brands need to employ long-term solutions for sustained interest. To stand out from the clutter of collaboration overload, it's about orchestrating meaningful unions that can service new and existing customers.
- Prioritise storytelling and offer some context behind a collection in order to establish a point of difference and avoid being seen as just another collaboration.
- In the future, valuable collaborations must solve problems, add convenience or enhance existing offerings.
- Consider subscribing to the drop model as a means...