Three-screen circus: redefining Asian TV viewing in a digital world

Malcolm Spry

Television audience measurement has become considerably more complex as a consequence of the digital revolution, with viewers using technology from PCs and laptops to mobile phones and DVRs to view content, effectively changing the way the medium is used.

Three-screen circus: redefining Asian TV viewing in a digital world

Malcolm Spry

A few years ago, life was relatively easy for a television audience measurement company. Viewing essentially took place in the home. There were only a few free-to-air channels...

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