The uncanny valley of personalisation

This article explores personalisation, looking at the possibilities offered by machine learning tech deployed on big data, but warns that adland may be more excited about developments than the customers.

The uncanny valley of personalisation: Why we must build humanity and serendipity into our marketing machines

Oliver Feldwick CHI & Partners

Automated communication that is personalised but robotic is creepy, clumsy and usually fails in its mission....

Not a subscriber?

Schedule your live demo with our team today