The last word from the East: Restless Youth
Edward BellFCB Greater China
Two weeks ago, a young lady from the post-90s generation called Liu Yuanyuan appeared on China's popular talent show Super Speaker. Her chosen topic was 'What young people can do for the world' and it has attracted a lot of attention across China's social media because her pronouncement was a direct statement that China's youth 'think different'.
For centuries, a key element that has defined traditional Chinese culture is the notion of 'keeping one's head down' – not questioning and certainly not getting involved in...