The growth of gamification in China
Theresa Loo and Jane LiuOgilvy & Mather China
Gamification allows brands to bring consumers into brand communities with engaging content and can rapidly achieve scale and influence. The number of Chinese gamers has reached 517 million and is a big part of youth culture.
Gamification is the application of game mechanics and experience design in nongame situations to motivate and engage people and to influence behaviour to solve problems or get things done. It also allows brands to bring consumers into brand communities, content or campaign through game mechanics. Marketers have...