The three steps marketers must take to be ready for the future of the web

This article examines the future of the web and the way in which it is being pulled in two very different directions, and how marketers should respond to this.

The three steps marketers must take to be ready for the future of the web

Antony MayfieldBrilliant Noise

Two opposing forces are trying to shape the web: the commercialised and more controllable centralised system and the freer, more arcane, distributed...

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