The future of search

This article argues that as the way people use search changes, so must marketers change too - moving from a simple direct response approach to using search for brand building.

The future of search

Matthew Maltby Google

Search can be used to identify emerging trends and to react to those trends by reaching out to potential customers – right ad, right person, right place, right time. The brand marketers who can grasp and use search will be there for their custo

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