The future for media planning and buying

Describes findings from the updated Media2020 Refresh study, which surveyed more than 250 senior marketers responsible for over £5 billion in advertising investment.

In association with ISBA and IPSOS Connect, the Media2020: Refreshresearch study explores how businesses are organising themselves to meet the challenges of the rapidly evolving media ecosystem and revisits the themes of the original Media2020 research...

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