The Feldwick Factor: Frequency and effectiveness of TV ads
Conventional wisdom says an ad must be seen three times before it's effective: is this still true (and was it ever)?
Marketing manager, Dairy Products
This idea originated in a 1972 lecture by Herb Krugman, head of research at General Electric. He took a lively interest in how advertising works, much of his thinking anticipating what is now known as Low Attention Processing. He was trying to make s